What is Search Engine Optimization / SEO How it works

 

What is SEO/ Search Engine Optimization?

SEO stands for “search engine optimization.” In easy terms, it suggests that the method of rising your website to extend its visibility once individuals explore for merchandise or services associated with your business in Google, Bing, and alternative search engines. the higher visibility your pages have in search results, a lot of possibilities you're to garner attention and attract prospective and existing customers to your business.

Search Engine Optimization How it works?

Search Engine Optimization is significant as (either with or while not paid search like AdWords) fulfills the gap between potential customers having associate awareness of a product and taking steps to search out additional that product or exit, typically observed because the thought innovates promoting.

 Other styles of advertising and promoting area unit nice for building awareness of the product and makes, however, it's the thought stage that is significant to confirm that customers obtain from you and not from your competitors.

 This is even additional vital if what you sell is unlikely to be the sort of issue a user buys on impulse. usually those varieties of product - e.g., cars, laptops, iPads, and such like area unit researched and thought of before a user buy - the user is engaged with the merchandise quite the web {site} at this stage then if they leave your site, their next step within the purchase method is sometimes to go looking for the merchandise - that's why Search Engine Optimization and/or paid search area unit vital.

How do you SEO for a website?

• Choose Your Domain Name Carefully.
• Select a Reputable Web Hosting Provider.
• Perform Keyword Research.
• Plan Out Your Site's Architecture.
• Use a Mobile-Friendly Design.
• Target Primary Keywords for Each Page.
• Optimize Page URLs.
• Optimize Title Tags.
• Optimize Images.
• Optimize Headings.
• Optimize text on the page.
• Link to Other Pages on Your Website.
• Write Unique Meta Descriptions.
• Submit Your Sitemap to Google.
• Create an SEO Plan for the Future.

How SEO is done?

Do website audits use SEO tools? Check online presence on the search engines.  Check domain backlinks, organic visitors, social media presence.